A lot of business owners wonder why they should hire a business coach. The reason is going to be different for each business. For some it is bringing in a trusted advisor. Others may need an accountability partner to help get things on track. For starters, it’s an opportunity to bring in somebody with a fresh set of eyes. Now they’re not necessarily going to be an expert in your business. Rather they’ve got business experience that they may be able to guide you. Here’s a few of the common tasks to hire a business coach for:

  • Time Management
  • Increase Work Performance
  • Improve relationship
  • Improve leadership effectiveness
  • Increase confidence
  • Reduce stress
  • Improved health
  • Strategic planning
  • Outsourcing

A Coach Won’t Do Your Work For You

Now, a coach isn’t necessarily going to tell you what to do, but they’re going to ask you this series of questions. That’ll help you come up to the conclusion of how you want to do things. Coaches are by nature not employees. You might have thought of bringing in somebody for a particular role. A business coach lets you almost test the waters in terms of getting additional input into what your business might need. A coach can help you get past certain obstacles that you might be facing. You might not want to scale up in terms of staffing or other resources. A coach can help you explore directions such as outsourcing and time management, that you might not be able to do otherwise with your available resources or without adding additional resources.

Hiring a Business Coach is a Unique Relationship


A business coach can be somebody to talk through things at a level that you might not be able to talk with investors or employees or even your friends and family. Another good thing about coaches is that typically they are time-based kind of like a project manager to help you with your business. You’ll have specific goals or a goal that you work on with your coach and at the end, you part ways and move on to other things. And if you want them back for future engagements, most are readily available to help you with that or important things.

One of the biggest values that a business coach can bring is to help you work on your business instead of in your business. This is the common trap that many business owners fall into. They end up basically being their their own employee. The also end up doing all the jobs in the company and wearing many hats. Meanwhile they are and not necessarily focusing on growth and marketing . A business coach can help you figure out where you’re spending your time. They can also help you find out where you’re wasting your time. They will also look at other ways to address your business needs with the resources you have.

Adding Value

If you are looking for somebody who can present you with ideas and help you craft a vision forward, this is where a coach can add a real value to your life. The coach is going to have expectations of you. You’re going to be paying them to kick your butt so be prepared for this. A lot of business owners are not used to having people push them in a different direction. If this is you, you may not do well with a coach. So be prepared for that. You are going to be pushed out of your comfort zone. That’s why you really need to hire a business coach in the first place. This is how we grow as businesses and as people.