About Robert
Business CoacH
I’ve been working with businesses and government agencies for about 35 years. I spent 8 years in Military Intelligence (and yes it is an oxymoron), built over 100 websites for companies, and worked on everything from insurance to nuclear decontamination. I’ve written several books and usually have 2 or 3 in the works at any one time.
Robert Longley – My Story
30 years ago when I was a young Lieutenant in the Air Force, a senior officer told me I was a Lieutenant Colonel trapped in a Lieutenant’s uniform. It’s been a common theme for me in the corporate world. I’ve frequently been asked to fix a problem that I recognized as a Band-Aid because there was actually a larger problem that was causing the issue. Since I didn’t own the process, I generally wasn’t allowed to fix it. I did have the chance to be one of the trainers and facilitators for Vice President Gore’s Reinventing Government program, but I was still generally limited in the changes I was able to implement.
I served my country for 8 years, but when the reductions in force started after the Gulf War, I watched my friends get pushed out against their will and I eventually took a golden handshake and set my own course. I’ve bounced back into the corporate world a couple of times, but generally I’ve been a consultant and run my own businesses for the past 20 plus years.
“If you are looking for something but don’t know what it is, how then once you have found it, will you know that was what you were looking for” – Meno’s Paradox
Why Work With Me?
One of the last things I did in the military was worked on this new thing called the World Wide Web. It wasn’t even publicly available yet, but I build what I believe was the 23rd web site that ever existed. When I left the military I built one of the first online travel sites (that’s still in business today). I also built websites for everything from luxury resorts in the Caribbean to nuclear decontamination companies. I’ve seen or worked on just about every business model you can imagine. I’ve also coached and been coached. Basically I’ve been there, done that, and I probably have the tee shirt as well.
Qualifications & Awards
35 years of experience with government, large businesses, and small businesses working in information technology and organizational development.
Education
- Certified Life Coach
- Safe Agile SPM
- Six Sigma Green Belt
- NLP Practitioner
- TQM Trainer
Experience Areas
- Government
- Insurance and Banking
- Travel and Tourism
- Construction and Real Estate
- Organizational Development
- Miscellaneous
- Search Engine Optimization
- Process Redesign
- Outsourcing
- Publishing
- Course Creation
Books & Publications
Here are a few of my books
Success
Succcess Journal
This is a 100 day journal to develop the mindset of success. Each entry is matched with an inspirational poem to get you thinking about your success.
Outsourcing
Outsourcing Choices
Outsourcing is no longer just about finding the right virtual assistant. Now there are micro-services, artificial intelligence and lots of choices. (2023)
Marketing
Feet on the Street
You need to meet your customers where they are. Be innovative and embrace your competitors as well. Several uncommon concepts for business success. (20231)
What I Can Do For Your Business
Visioning
Branding
Planning
Marketing
Research
Hiring
Networking
Operations
Contact
Phone
Address
88 Old Goshen Road Williamsburg, MA 01096